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Promotions & Incentive Manager (Marketing)

Please Note: The application deadline for this job has now passed.

Job Introduction

We are currently recruiting for a Promotions & Incentive Manager to join our team within Service Operations. You will lead, design, develop and deploy service line specific promotional campaigns within the food platform that engages customers, staff and clients. This includes working with the design team to understand each service line and how to support it via marketing campaigns in each business segment within Sodexo, manage Sodexo’s online print on demand solution (PromoShop) and provide expertise to each business segment on marketing activity to carry out at contract specific level. You will have 1 direct report (Promotions Executive). This role would suit candidates with marketing experience ideally supporting a multi-site business and experience of devising promotional consumer offers from scratch.

Service Operations is the part of our business that supports segment development by providing expertise and process standardisation across all segments. Service Operations leverages our global expertise and best practice to bring the best of Sodexo to all of our clients. It includes everything from FM expertise to food development through to bid support, health and safety, and contract design and management.

 

Role Responsibility

  • Full development and deployment of innovative marketing program focused specifically on customer acquisition, conversion into higher spend and retention.
  • Manage and continue to develop all service lines within Sodexo to ensure they are kept in line with market trends
  • Work with the category managers to agree activity, commercials and allocations to support supplier contracts
  • Design, develop and implement an annual marketing calendar for each service line
  • Provide analysis and review success of promotional activity by interpreting financial data and consumer data. This will include managing collection of data and working with finance team to populate and analyse data through KPI sheet to shape future strategy
  • Provide segments with commercial and marketing expertise as required to evaluate the marketing potential for any site
  • A fully developed promotional strategy that engages each business segment delivers to their growing business needs and engages with site managers to ensure effective implementation.
  • Promotional stock (including allocations) available well in advance of promotion and supplier/distributor are providing sufficient stock for Sodexo’s requirements throughout the promotional period
  • KPI marketing initiative targets achieved, helping to drive increase in sales over and above comparable unit growth rate
  • Manage direct reports to ensure they are fully engaged and achieving their full potential through a robust career development plan

The Ideal Candidate

  • Marketing experience ideally supporting a multi-site business
  • Experience of devising promotional consumer offers from scratch
  • IT literate with experience of using PowerPoint, Word, and Excel packages
  • Strong presentation skills and be able to influence and manage stakeholders to comply to timeframes
  • Good literary skills and experience of writing communication briefs
  • Knowledge of consumer behaviour and retail practices
  • Experience of new media and understand latest High Street consumer trends and their impact in a commercial environment
  • Numerate and financially aware and can demonstrate commercial ROI of promotional activity
  • Eye for detail and experience of signing off artwork
  • Need to have a can do and flexible attitude and be able to work under pressure to tight deadlines
  • Driving licence and ability to travel as and when required for the role
Desirable
  • Marketing/Business degree or equivalent professional qualification
  • Food background or a strong interest in food

About the Company

In the UK and Ireland, Sodexo employs some 35,000 employees to deliver integrated facilities management services to clients at over 2,000 locations in the corporate, healthcare, education, leisure, defence and justice sectors. With an annual turnover of over £1bn, we provide everything from catering, cleaning and reception to security, laboratory and grounds maintenance services, enabling our clients to focus on their core business.

Sodexo and our clients are committed to safeguarding and promoting the welfare of children and adults within a regulated activity. Certain roles will require applicants to undergo screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS) and/ or Disclosure Scotland.

 

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